Master your UX through benchmarking| - know exactly where to win
Benchmark your UX against 5-10 competitors with 1,000+ real users and map how AI tools are surfacing your brand today. We pinpoint exactly where friction is costing you customers - and deliver a clear, prioritised roadmap your whole team can act on.
- Average conversion lift
- 42%
- Reduced user frustration
- 67%
- Improved user retention
- 35%
- Client satisfaction rate
- 99%
Trusted by teams in financial services · e-commerce · luxury hospitality · digital health · insurance
What We Do
The answer to "What do our users really want?"
AI SEO Research
The Discovery approach. Empirical research observing how users prompt and find your brand through AI assistants and LLMs to master the new search landscape and optimise your AI SEO.
AI Behaviour MappingPrompt Interaction ResearchLLM Discovery AnalysisAI SEO
Service Highlights
- No Upfront Fee. Payment Upon Delivery*
- Real User Prompt Observations & Analysis
- AI Search Journey Mapping
- Brand Discovery Insights via LLMs
- Emerging Search Behaviour Trends
- Actionable AI Visibility Insights
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Competitive Benchmarking
The Scale approach. Measure your UX against 5 - 10 competitors (locally and globally) with 1,000+ participants to define your market position with statistical certainty.
Large-Scale BenchmarkingData AnalysisMarket PositioningConversion Flows
Service Highlights
- No Upfront Fee. Payment Upon Delivery*
- Statistically Robust Sample Set (1,000+)
- 5 - 10 Local & Global Competitors
- Quantified UX Performance Scoring
- Qualitative Data Insights
- Optimisation of Conversion Journeys
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Usability Testing
The Validation approach. Deep-dive qualitative research with 20+ verified users to uncover precise friction points and optimise user experience with confidence.
Empirical ResearchQualitative InsightsFriction AnalysisRemote/On-Site
Service Highlights
- No Upfront Fee. Payment Upon Delivery*
- 20+ Target Participants
- Moderated User Testing Sessions
- Friction Point Identification
- On-Site or Remote Flexibility
- Actionable UX Improvements
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*In certain scenarios, depending on the country and scope of the project, a partial upfront fee may be requested, but we always aim to avoid this wherever possible.
How We Work
The Tetrabase method: from Data to Competitive Insights
Our proven Tetrabase Framework for Competitive Benchmarking.
Phase 01
Benchmark & Discover
Measure your UX against 5-10 competitors using our Tetrabase Framework with thousands of participants to understand exactly where you stand and identify your biggest opportunities.
Phase 02
Mapping AI Habits
Analyze how users interact with AI to discover your products. Gain deep insights into search intent, AI-generated responses, and click-through patterns to master your AI SEO strategy.
AI Query FeedChatGPT
“Best digital wallet for instant transfers?”
Recommends Your Brand first. "Fastest onboarding in the category."
Phase 03
Synthesize Insights
Deep-dive into key users journeys by triangulating quantitative and qualitative data alongside heuristic evaluation to learn which changes will drive the highest ROI.
Insight Synthesis
QuantitativeQualitativeHeuristic→ synthesising…
Phase Finale
The Result
Data-backed competitive strategy roadmap with prioritised and personalised recommendations, empirical evidence, and actionable next steps.
Why Choose Tetrabase
See what your competitors can't
We don't just give you data - we give you your winning strategy.
- Your Competitive Playbook.
- Get a clear roadmap showing exactly where you beat or lose to competitors and where to focus next to convert more customers.
- Real Insights from Real Users.
- Make decisions based on how people actually use your site, not just what they say in surveys.
- AI Behaviour Mapping.
- See how AI tools surface your brand versus competitors and optimise your visibility in AI-driven customer journeys.
- Answers to Your Questions.
- Add your own research questions to our studies to get the exact insights your team needs.
Interactive dashboard included. Full dataset and dashboard access for your research and UX teams, delivered with the technical report.
Testimonials
Trusted by Innovators Worldwide
Don't just take our word for it. Here's what industry leaders say about the Tetrabase impact.
"We were wasting resources on manual user surveys. Tetrabase transformed this with clear, actionable data. They pinpointed the exact fixes needed, which led to a significantly smoother checkout journey and a dramatic drop in our cart abandonment rate."
Jason, Head of Digital Strategy
Singapore
"Tetrabase gave us unparalleled clarity. They used real data to show exactly what our users loved, what they hated, and where our competitors were outperforming us. This became the foundation for all our data-driven product decisions."
Zixuan, Senior Product Manager
Hong Kong
"Tetrabase has completely transformed our understanding of user behavior. Their insights are invaluable, allowing us to make data-driven decisions with confidence."
James, E-commerce Director
Australia
Latest Insights
View allFrequently Asked Questions
What enterprise teams ask before commissioning their first study.