Case study
Master your UX through benchmarking - know exactly where to win
Benchmark your UX against 5-10 competitors with 1,000+ real users and map how AI tools are surfacing your brand today. We pinpoint exactly where friction is costing you customers - and deliver a clear, prioritised roadmap your whole team can act on.
- Average conversion lift
- 14%
- Reduced user frustration
- 67%
- Improved user retention
- 35%
- Client satisfaction rate
- 99%
Trusted by teams in financial services · e-commerce · luxury hospitality · food & beverage · digital health · insurance
What We Do
The answer to "What do our users really want?"
AI SEO Research
The Discovery approach. Empirical research observing how users prompt and find your brand through AI assistants and LLMs to master the new search landscape and optimise your AI SEO.
AI Behaviour MappingPrompt Interaction ResearchLLM Discovery AnalysisAI SEO
Service Highlights
- No Upfront Fee. Payment Upon Delivery*
- Real Participants Only. No AI Respondents
- Real User Prompt Observations & Analysis
- AI Search Journey Mapping
- Brand Discovery Insights via LLMs
- Emerging Search Behaviour Trends
- Actionable AI Visibility Insights
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Competitive Benchmarking
The Scale approach. Measure your UX and CX against 5 - 10 competitors (locally and globally) with 1,000+ participants to define your market position with statistical certainty.
Large-Scale BenchmarkingData AnalysisMarket PositioningConversion Flows
Service Highlights
- No Upfront Fee. Payment Upon Delivery*
- Real Participants Only. No AI Respondents
- Statistically Robust Sample Set (1,000+)
- 5 - 10 Local & Global Competitors
- Quantified UX Performance Scoring
- Qualitative Data Insights
- Optimisation of Conversion Journeys
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Usability Testing
The Validation approach. Deep-dive qualitative research with 20+ verified users to uncover precise friction points and optimise user experience with confidence.
Empirical ResearchQualitative InsightsFriction AnalysisRemote/On-Site
Service Highlights
- No Upfront Fee. Payment Upon Delivery*
- 20+ Target Participants
- Moderated User Testing Sessions
- Friction Point Identification
- On-Site or Remote Flexibility
- Actionable UX Improvements
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*In certain scenarios, depending on the country and scope of the project, a partial upfront fee may be requested, but we always aim to avoid this wherever possible.
How We Work
The Tetrabase method: from Data to Competitive Insights
Our proven Tetrabase Framework for Competitive Benchmarking.
Phase 01
Benchmark & Discover
Measure your UX against 5-10 competitors using our Tetrabase Framework with thousands of participants to understand exactly where you stand and identify your biggest opportunities.
Phase 02
Mapping AI Habits
Analyze how users interact with AI to discover your products. Gain deep insights into search intent, AI-generated responses, and click-through patterns to master your AI SEO strategy.
AI Query FeedChatGPT
“Best digital wallet for instant transfers?”
Recommends Your Brand first. "Fastest onboarding in the category."
Phase 03
Synthesize Insights
Deep-dive into key users journeys by triangulating quantitative and qualitative data alongside heuristic evaluation to learn which changes will drive the highest ROI.
Insight Synthesis
QuantitativeQualitativeHeuristic→ synthesising…
Phase Finale
The Result
Data-backed competitive strategy roadmap with prioritised and personalised recommendations, empirical evidence, and actionable next steps.
Why Choose Tetrabase
See what your competitors can't
We don't just give you data - we give you your winning strategy.
- Your Competitive Playbook.
- Get a clear roadmap showing exactly where you beat or lose to competitors and where to focus next to convert more customers.
- Real Insights from Real Users.
- Make decisions based on how people actually use your site, not just what they say in surveys.
- AI Behaviour Mapping.
- See how AI tools surface your brand versus competitors and optimise your visibility in AI-driven customer journeys.
- Answers to Your Questions.
- Add your own research questions to our studies to get the exact insights your team needs.
Interactive dashboard included. Full dataset and dashboard access for your research and UX teams, delivered with the technical report.
Testimonials
Trusted by Innovators Worldwide
Don't just take our word for it. Here's what industry leaders say about the Tetrabase impact.
"We were wasting resources on manual user surveys. Tetrabase transformed this with clear, actionable data. They pinpointed the exact fixes needed, which led to a significantly smoother checkout journey and a dramatic drop in our cart abandonment rate."
Jason, Head of Digital Strategy
Singapore
"Tetrabase gave us unparalleled clarity. They used real data to show exactly what our users loved, what they hated, and where our competitors were outperforming us. This became the foundation for all our data-driven product decisions."
Zixuan, Senior Product Manager
Hong Kong
"Tetrabase has completely transformed our understanding of user behavior. Their insights are invaluable, allowing us to make data-driven decisions with confidence."
James, E-commerce Director
Australia
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Frequently Asked Questions
What enterprise teams ask before commissioning their first study.
What makes Tetrabase different from other UX research agencies?
Tetrabase combines large-scale competitive UX benchmarking with AI behaviour mapping to give you a complete picture of how your brand performs in modern buying journeys. We don't just identify friction points - we show you exactly how you compare against 5-10 specific competitors using robust data from thousands of participants.
In addition to our flagship Tetrabase Framework , we offer Tactical Usability Testing for deep qualitative insights. By connecting user behaviour, competitive performance, and AI-driven discovery patterns to the metrics that matter most: conversion potential and revenue impact. You will know not just what to improve, but where it will drive the greatest competitive advantage.
How does the Tetrabase Framework differ from your Usability Testing service?
The two services serve different strategic needs:
- Tetrabase Framework: A high-scale, quant-heavy benchmarking study comparing you against 5-10 competitors with 1,000+ participants. Best for defining market position and long-term strategy.
- Usability Testing:A qualitative, tactical "deep-dive" typically using 20+ participants. It is more cost-effective and focused on uncovering the "why" behind specific friction points in real-time.
How does Tetrabase ensure the quality of your data?
Data integrity is our foundation. Every answer comes from a real person in your target audience: no AI-generated or synthetic respondents, ever. So you learn what your customers actually want and need, not what an AI model assumes from the data it was trained on. We also use a cutting-edge, in-house bot detection methodology and rigorous checks (e.g., site validation, speeder removal) that typically filter out 30-50% of low-quality or fraudulent responses. You only see insights from verified, real users in your target market. Read more about it here.
Can studies be conducted on-site or internationally?
Absolutely. While we offer remote testing for speed and scale, we can conduct in-person studies on-site at your offices or at specific venues globally. Note that international on-site studies or specific venue requirements may incur additional charges based on the logistics and scope.
What languages can the research be conducted in?
Any language. We run each study in your participants' own language, and their answers are then translated into English for our analysis.
Who provides the participants for the studies?
We are flexible based on your requirements. Tetrabase can handle the entire recruitment process to find verified target users in your niche, or clients can offer their own participants if you wish to test with a specific existing customer segment.
Can we include our own specific research questions?
Absolutely. Whether we are conducting a large-scale benchmark or a tactical usability test, we design the study collaboratively with you to ensure we capture the exact insights your team needs.
What is "In-person AI Empirical Research"?
This is a specialized form of usability testing where we observe in real-time how users interact with AI tools to discover your brand or your competitors. We analyze prompting habits and search intent to understand how users find information before they even reach you.
What exactly will we receive at the end of a study?
Tetrabase Framework delivers:
- An Executive Stakeholder Report (30 slides): A visual, presentation-ready deck focusing on prioritized recommendations and high-level insights.
- A Full Data Report/Dashboard (100+ slides): The complete dataset, including all quantitative metrics, qualitative comments, expert reviews, and AI behaviour mapping.
Note: For tactical usability studies, reports are often more streamlined for faster decision-making.
How long does a typical benchmarking study take?
The two services have individual timelines:
- Tetrabase Framework: From kick-off to final delivery, a study typically takes 6-10 weeks. This includes 1-2 weeks for survey design, 4-6 weeks for participant recruitment and fielding, and 1-2 weeks for our accelerated analysis using our proprietary in-house data tool.
- Usability Testing: It is often significantly faster, depending on the scope, participant requirements, and whether the study is conducted remote or on-site
How is pricing structured?
Every study is scoped to your research objectives, competitor set, and participant requirements, hence investment varies by project. We'll walk through a clear estimate during your discovery call. Importantly, we don't charge any upfront deposit or retainer fee - final payment is only made once your results are delivered. No obligation, no surprises.
Who typically uses Tetrabase services?
Our primary clients are large enterprises in sectors like insurance, luxury hospitality, food and beverage, and major digital brands - companies where the digital experience is a critical driver of revenue and customer loyalty, and who need to make evidence-based decisions on digital investment.