ServicesThe Discovery approach
Your customers increasingly start their research in AI assistants instead of a search engine. We observe real people using AI tools to choose a provider, then show you how AI positions your brand against competitors - and what to do about it.
*In certain scenarios, depending on the country and scope of the project, a partial upfront fee may be requested, but we always aim to avoid this wherever possible.
What you learn
We study real human behaviour inside AI tools, not algorithms in a vacuum. Participants complete real-world tasks using only AI assistants, and we analyse both their behaviour and the answers the AI gives them.
Participant responses
ChatGPT recommended InsureCompare first, describing it as "the most intuitive side-by-side comparison tool" - ahead of two other providers.
Aggregate AI visibility score
Why it matters
Traditional SEO optimises for rankings. AI assistants work differently: they synthesise answers instead of listing links, recommend specific brands, and interpret complex intent rather than matching keywords.
You can rank #1 on Google for a high-value keyword and still be invisible in a ChatGPT or Gemini recommendation. Search is no longer only about being found; it's about being recommended.
Our methodology, AI Discovery Mapping, studies real people inside real AI tools.
We define the category, the competitor set and the participants who match your customers.
Participants complete real tasks using only AI assistants, starting from prompts like 'What are the best options for [service]?'
We track how each prompt evolves, which brands the AI surfaces, and what ultimately secures the user's trust.
You receive clear, prioritised actions to improve how AI assistants present your brand against competitors.
How your customers move from their first prompt to the brands they trust, and where you appear along the way.
Which brands AI assistants surface prominently and why, and how they frame you against your competitors.
What influences visibility, perception and click-through, and what to change first.
Run it on its own, or within the Tetrabase Framework alongside competitive benchmarking, to see AI signals and journey experience in one view.
AI SEO desk study · Car insurance, Malaysia ·
We asked ChatGPT, Gemini, Perplexity, Google AI Mode and Claude which car insurer a Malaysian driver should pick. 177 conversations later, they couldn’t agree.
Read the case study
The Scale approach
Benchmark the user and customer experience (UX and CX) of your website or app against 5-10 competitors with 1,000+ real participants. See what to fix first.
Learn moreThe Validation approach
Moderated usability testing, also called user or UX testing, with 20+ verified participants, remote or on-site. Find the friction that blocks conversion.
Learn moreWant the full picture? See how the Tetrabase Framework brings them together.
Research into how people use AI assistants such as ChatGPT and Gemini to discover and choose brands, and how those assistants present yours. Traditional SEO focuses on search rankings; AI SEO research focuses on being recommended.
Largely, yes. AI SEO, GEO (generative engine optimisation) and AEO (answer engine optimisation) all describe the same goal: being found and recommended in the answers of AI assistants such as ChatGPT, Gemini and Perplexity. Our research gives that work its evidence: how real people prompt, which brands the AI surfaces, and what to change first.
This is a specialized form of usability testing where we observe in real-time how users interact with AI tools to discover your brand or your competitors. We analyze prompting habits and search intent to understand how users find information before they even reach you.
The ones your customers use to research providers like you, such as ChatGPT, Gemini and Perplexity.
Always. Every answer comes from a real person in your target audience: no AI-generated or synthetic respondents, ever.
Yes. The Tetrabase Framework combines AI discovery mapping with competitive journey benchmarking, so AI signals and journey experience are unified in one view.
Any language. We run each study in your participants' own language, and their answers are then translated into English for our analysis.
Every study is scoped to your research objectives and participant requirements, so investment varies by project. We'll walk through a clear estimate during your discovery call. We don't charge an upfront deposit or retainer: payment is made once your results are delivered (in some countries or scopes, a partial upfront fee may be requested).
