Competitive Benchmarking
ServicesThe Scale approach
Competitive UX benchmarking with 1,000+ real users
Measure your digital customer experience against 5-10 local and global competitors with 1,000+ real participants. Know with statistical confidence where you win, where you lose and what to fix first, with every recommendation prioritised by conversion impact.
- Real participants. No AI respondents
- 1,000+
- Local and global competitors
- 5-10
- From kick-off to final delivery
- 6-10 weeks
- Payment upon delivery*
- No upfront fee
*In certain scenarios, depending on the country and scope of the project, a partial upfront fee may be requested, but we always aim to avoid this wherever possible.
What you learn
See your journeys the way customers do
Participants complete real-world tasks that mirror how prospective customers explore and compare brands. We measure the same journeys across your whole competitive set, so every score comes with context.
- Performance.
- Where you, or your competitors, outperform the rest on the core conversion journeys.
- Friction.
- Where friction is limiting preference or conversion.
- Differentiation.
- Which experience elements are driving true brand differentiation.
- AI visibility.
- How AI assistants position your brand against the same competitors: the Tetrabase Framework combines AI discovery mapping with the benchmark.
Competitive Journey Scorecard
Home | Disc. | Cmp. | Intent | Conv. | |
|---|---|---|---|---|---|
| Your Brand | |||||
| Competitor A | |||||
| Competitor B | |||||
| Competitor C |
Your Brand
Homepage and comparison clarity are clear strengths. Priority improvements: reduce friction in the quote flow and rebuild the conversion page with stronger trust signals to close more high-intent users.
Strong
Friction
Poor
Data you can defend
Real people, statistically robust data
Five users can show you a usability problem, but they can't tell you where you stand in a market. Benchmarking compares brands, and that takes a sample large enough to trust: 1,000+ participants from your target audience.
Every answer comes from a real person, never an AI-generated or synthetic respondent. Our in-house bot detection and quality checks, such as site validation and speeder removal, typically filter out 30-50% of low-quality or fraudulent responses before analysis.
We combine four datapoints - quantitative data, qualitative data, expert reviews and best practices - so every finding is evidence-grounded and every recommendation is prioritised by impact.
How it works
A structured, four-stage process. From kick-off to final delivery, a typical study takes 6-10 weeks.
- 01
Strategic study design
1-2 weeks
We define the competitor set, participant targeting and key conversion journeys with you, so the study answers the decisions your team has to make.
- 02
Fieldwork and data integrity
4-6 weeks
We recruit and field 1,000+ participants and validate every response, for a clean, defensible dataset.
- 03
The research programme
Participants complete the same real-world tasks on your site and your competitors', and we map how AI assistants position each brand.
- 04
Strategic synthesis
1-2 weeks
We turn the findings into a competitive opportunity model and a roadmap, with every recommendation prioritised by impact potential.
What you receive
Executive Stakeholder Report
A presentation-ready deck of about 30 slides for senior leadership: core competitive insights, clear opportunity areas and prioritised recommendations, presented to your team.
Full Data Report and dashboard
More than 100 slides and an interactive dashboard with every quantitative metric, qualitative comment and expert review, the AI behaviour mapping and the full methodology.
A clear competitive roadmap
Data-backed clarity on where you win, where you lose and what to fix first.
We share sample reports privately in your discovery call.
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Other ways we can help
The Validation approach
Usability Testing
Moderated usability testing, also called user or UX testing, with 20+ verified participants, remote or on-site. Find the friction that blocks conversion.
Learn moreThe Discovery approach
AI SEO Research
See how real people use AI assistants like ChatGPT to find brands like yours, and how AI positions you against competitors. Then close the gap.
Learn moreWant the full picture? See how the Tetrabase Framework brings them together.
Frequently asked questions
Is UX benchmarking the same as CX benchmarking?
They overlap. UX (user experience) benchmarking compares how easily people complete key journeys on a website or app; CX (customer experience) benchmarking covers every touchpoint with a brand. Our competitive benchmarking measures the digital part of your customer experience: the journeys prospective customers take to find, compare and choose a provider, scored against your whole competitive set.
How many competitors can we benchmark against?
Typically 5-10, local and global. We choose them with you during study design, so the comparison reflects the market you actually compete in.
Why do you use 1,000+ participants?
Benchmarking compares brands against each other, which needs a statistical confidence that small samples can't give. With 1,000+ verified participants, you get robust results for every journey and every competitor.
How long does a benchmarking study take?
Typically 6-10 weeks from kick-off to final delivery: 1-2 weeks for study design, 4-6 weeks for participant recruitment and fieldwork, and 1-2 weeks for analysis.
Can we include our own research questions?
Absolutely. We design every study collaboratively with you, so it captures the exact insights your team needs.
What languages can the research be conducted in?
Any language. We run each study in your participants' own language, and their answers are then translated into English for our analysis.
How is pricing structured?
Every study is scoped to your research objectives and participant requirements, so investment varies by project. We'll walk through a clear estimate during your discovery call. We don't charge an upfront deposit or retainer: payment is made once your results are delivered (in some countries or scopes, a partial upfront fee may be requested).